E-tourism regains its tone

E-tourism regains its tone

E-tourism regains its tone

Booking is now the third brand of French e-commerce, in terms of traffic measured by Médiamétrie // NetRatings (and not global sales), behind Amazon and Cdiscount.

The hotel booking giant is ahead of 1.324 million unique visitors per month Oui.sncf, the sixth top 15 banner covering the third quarter of 2018.

Ranked 13th, the Californian group, Airbnb is ahead of brands as iconic as Darty and La Redoute.

E-tourism regains its tone
At the leading sites, online travel sales regain their growth rate at the start of the year with + 11%, after the decline in the second quarter related to strikes (+ 5%), according to the Fevad. The progression is maintained for all agencies on and off line, recalls the federation: the business volume of bookings increases by 7% over 9 months 2018/2017 according Barometer Travel Companies / Gestour / Orchestra.

In all sectors, the leading retail sites posted growth of 6.1% in the third quarter, while household consumption declined (-3.4% in food and automotive, source Banque de France). About 35% of their sales now go to mobile devices, compared to only 10% in 2013.

novembre 16, 2018